Brand Identity & Strategy
Brands that feel inevitable.
January 2026
3 months
Buea, in-person
EN / FR
What you'll build
Lead a brand strategy engagement from research to delivery
By the end of this course,
you will be able to:
Lead a brand strategy engagement from research to delivery
Craft logo systems, type stacks and colour systems with confidence
Build complete brand guidelines that creative teams can use
Price and pitch brand projects to serious clients
What you'll learn — module by module.
6 modules · 70% practice · 30% theory
- 01
Brand thinking
- Positioning
- Audience
Week 01 - 02
Strategy frameworks
- Promise
- Values
Week 02 - 03
Visual identity
- Logos
- Type
- Colour
Week 03 - 04
Brand systems
- Tokens
- Templates
Week 04 - 05
Guidelines
- Documentation
Week 05 - 06
Capstone
- Real brand
- Pitch
Week 06
This course is built for you if…
Designers
Add brand strategy to your service offer.
Marketers
Understand the design half of the table.
Founders
Build a serious brand from day one.
Everything you need, all-in.
In-person classes in the Buea lab (internet provided)
Hands-on projects every session
1-on-1 mentor feedback on your work
Research materials, trend reports, rate benchmarks
Contract & invoice templates and client training
LinkedIn profile optimisation session
Digital + physical Invollv Labs certificate
Lifetime alumni community + mentor access
50% discount on future Invollv Labs courses
Freelancing platform setup guidance
Skills that work where you live.
Foreign bootcamps teach you Figma. We also teach you how to price for a Douala SME, get paid by a Lagos client, and grow with the African web.
How to price for local vs international clients
International payments (Wise, Payoneer, crypto)
African aesthetics and cultural sensitivity
Mobile-first, low-bandwidth design principles
Local client types: SMEs, NGOs, churches, schools
Building a regional + global reputation
Taught by a working pro.
Emma
Brand Strategist & Creative Director
Instructor for Brand Identity & Strategy. Builds identity systems for African fintech, lifestyle and media brands.
Experience
5+ yrs
In the industry
Client base
Global
CM, NG, US, EU
Live work brought into class
Real briefs from active client projects — not theoretical exercises. You learn the craft in production conditions.
Things students ask before applying.
Ready to build?
Next cohort starts January 2026. Spots are limited. Apply today and join the first wave of Invollv Labs builders.
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