Brand Identity & Strategy
Brands that feel inevitable.
July 2026
8 weeks
Buea, in-person
70,000 XAF
What you'll build
Understand professional brand strategy fundamentals
By the end of this course,
you will be able to:
Understand professional brand strategy fundamentals
Build visual identity systems
Design logos with purpose
Develop complete brand guidelines
Present a professional identity project for portfolio use
What you'll learn, module by module.
8 modules · 70% practice · 30% theory
- 01
Brand Foundations & Strategy
- Introduction to brand identity, brand vs logo vs identity
- Brand discovery & research, audience, competitors, positioning
- Brand strategy, mission, vision, values, personality, positioning
Week 01 - 02
Visual Direction
- Mood boarding & creative direction
- Brand archetypes & visual language
- Sketching concepts, 20+ logo sketches
Week 02 - 03
Logo Design
- Logo principles
- Digital logo construction, vector refinement
- Logo variations, primary, secondary, icon mark, responsive
Week 03 - 04
Typography & Color Systems
- Typography systems
- Color psychology
- Building visual consistency, style system
Week 04 - 05
Brand Assets
- Patterns & supporting graphics
- Iconography
- Photography direction
Week 05 - 06
Brand Application
- Business collateral
- Social media brand applications
- Packaging / digital touchpoints, mockups
Week 06 - 07
Brand Guidelines
- Structure of professional brand books
- Usage rules
- Laying out the brand guideline document
Week 07 - 08
Final Presentation
- Project refinement
- Presentation rehearsal
- Final defense & critique, portfolio-ready Behance-style presentation
Week 08
This course is built for you if…
Designers
Add brand strategy to your service offer.
Marketers
Understand the design half of the table.
Founders
Build a serious brand from day one.
Everything you need, all-in.
In-person classes in the Buea lab (internet provided)
Hands-on projects every session
1-on-1 mentor feedback on your work
Research materials, trend reports, rate benchmarks
Contract & invoice templates and client training
LinkedIn profile optimisation session
Digital + physical Invollv Labs certificate
Lifetime alumni community + mentor access
50% discount on future Invollv Labs courses
Freelancing platform setup guidance
Skills that work where you live.
Foreign bootcamps teach you Figma. We also teach you how to price for a Douala SME, get paid by a Lagos client, and grow with the African web.
How to price for local vs international clients
International payments (Wise, Payoneer, crypto)
African aesthetics and cultural sensitivity
Mobile-first, low-bandwidth design principles
Local client types: SMEs, NGOs, churches, schools
Building a regional + global reputation
Things students ask before applying.
Ready to build?
Next cohort starts July 2026. Spots are limited. Apply today and join the first wave of Invollv Labs builders.
Tuition
70,000 XAF
Flat tuition for the full course
Referral programme - 5,000 XAF off for referred students · 5,000 XAF cash reward for referrers
You might also like.
UI/UX
UI/UX Design
Design digital products users love, wireframe to polished UI.
WordPress
WordPress
Build, rank and maintain professional WordPress sites for real clients.
Graphic
Graphic Design
Visual fundamentals, type, colour, layout, composition.