WordPress
The web platform that pays rent for African builders.
July 2026
8 weeks
Buea, in-person
70,000 XAF
What you'll build
Set up and configure WordPress on any hosting
By the end of this course,
you will be able to:
Set up and configure WordPress on any hosting
Build custom layouts with Elementor and block themes
Launch ecommerce stores with WooCommerce
Run keyword research and ship on-page SEO that ranks
Audit and fix technical SEO across a client site
Plan, brief and ship topic-cluster content strategies
Secure, back up and maintain client sites
Sell builds plus SEO retainers as one recurring offer
What you'll learn, module by module.
8 modules · 70% practice · 30% theory
- 01
WordPress core
- Hosting, install, configuration
- Themes, child themes, block themes
- Plugin landscape, what to use and what to avoid
Week 01 - 02
Page building
- Elementor in depth
- Block editor and block themes
- Designing for conversion, not just looks
Week 02 - 03
SEO foundations & keyword research
- How search actually works in 2026
- Search intent, mapping keywords to pages
- Keyword research and clustering with Ahrefs and Search Console
Week 03 - 04
On-page & technical SEO
- Titles, meta, headings, schema
- Site architecture, internal linking, crawl budget
- Core Web Vitals, speed and accessibility
Week 04 - 05
Content strategy & link building
- Topic clusters, briefs and editorial workflow
- Outreach and digital PR for African brands
- Tracking rankings, traffic and revenue impact
Week 05 - 06
WooCommerce
- Products, variants, checkout
- Payments, including Mobile Money and Stripe
- Shop SEO, schema and category architecture
Week 06 - 07
Security, maintenance & retainers
- Hardening, backups and recovery
- UpdraftPlus, monitoring and uptime
- Pricing and pitching a build plus SEO retainer
Week 07 - 08
Capstone
- Live client site, build and rank
- SEO audit deliverable
- Hand-off documentation and training
Week 08
This course is built for you if…
Freelance web pros
Earn from WordPress builds and monthly SEO retainers as a single offer.
SME owners
Run and rank your own site without an agency on retainer.
Marketers
Launch, optimise and rank landing pages without waiting on devs.
Content writers
Pair your craft with the data of SEO and sell strategy, not words.
Everything you need, all-in.
In-person classes in the Buea lab (internet provided)
Hands-on projects every session
1-on-1 mentor feedback on your work
Research materials, trend reports, rate benchmarks
Contract & invoice templates and client training
LinkedIn profile optimisation session
Digital + physical Invollv Labs certificate
Lifetime alumni community + mentor access
50% discount on future Invollv Labs courses
Freelancing platform setup guidance
Skills that work where you live.
Foreign bootcamps teach you Figma. We also teach you how to price for a Douala SME, get paid by a Lagos client, and grow with the African web.
How to price for local vs international clients
International payments (Wise, Payoneer, crypto)
African aesthetics and cultural sensitivity
Mobile-first, low-bandwidth design principles
Local client types: SMEs, NGOs, churches, schools
Building a regional + global reputation
Things students ask before applying.
Ready to build?
Next cohort starts July 2026. Spots are limited. Apply today and join the first wave of Invollv Labs builders.
Tuition
70,000 XAF
Flat tuition for the full course
Referral programme - 5,000 XAF off for referred students · 5,000 XAF cash reward for referrers
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