SEO Fundamentals
The compounding skill every digital business needs.
January 2026
3 months
Buea, in-person
EN / FR
What you'll build
Build a complete keyword research and content strategy
By the end of this course,
you will be able to:
Build a complete keyword research and content strategy
Master on-page SEO and technical audits
Set up Google Search Console and Analytics correctly
Run authoritative link-building campaigns
Sell SEO retainers to local businesses
What you'll learn — module by module.
7 modules · 70% practice · 30% theory
- 01
SEO foundations
- How search works
- Intent
Week 01 - 02
Keyword research
- Tools
- Clustering
Week 02 - 03
On-page SEO
- Titles
- Schema
Week 03 - 04
Technical SEO
- Crawling
- Core Web Vitals
Week 04 - 05
Content strategy
- Topic clusters
- Briefs
Week 05 - 06
Link building
- Outreach
- Digital PR
Week 06 - 07
Capstone
- Live client audit
Week 07
This course is built for you if…
Content writers
Pair your craft with the data of SEO.
Web designers
Sell SEO add-ons to every website you ship.
Founders
Own a sustainable channel for inbound.
Everything you need, all-in.
In-person classes in the Buea lab (internet provided)
Hands-on projects every session
1-on-1 mentor feedback on your work
Research materials, trend reports, rate benchmarks
Contract & invoice templates and client training
LinkedIn profile optimisation session
Digital + physical Invollv Labs certificate
Lifetime alumni community + mentor access
50% discount on future Invollv Labs courses
Freelancing platform setup guidance
Skills that work where you live.
Foreign bootcamps teach you Figma. We also teach you how to price for a Douala SME, get paid by a Lagos client, and grow with the African web.
How to price for local vs international clients
International payments (Wise, Payoneer, crypto)
African aesthetics and cultural sensitivity
Mobile-first, low-bandwidth design principles
Local client types: SMEs, NGOs, churches, schools
Building a regional + global reputation
Taught by a working pro.
Henry
SEO Consultant · 7+ years
Lead SEO Fundamentals instructor. Co-taught with Perry. Both have helped African SaaS and ecommerce brands rank for high-intent terms.
Experience
5+ yrs
In the industry
Client base
Global
CM, NG, US, EU
Live work brought into class
Real briefs from active client projects — not theoretical exercises. You learn the craft in production conditions.
Things students ask before applying.
Ready to build?
Next cohort starts January 2026. Spots are limited. Apply today and join the first wave of Invollv Labs builders.
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